← Selected work
PROJECT 01

Floating Bear

A playful identity for a tea and dessert brand. A blue-and-pink palette, rounded lettering and a sleepy bear connect packaging, print and everyday brand touchpoints.

Role
Brand identity & graphic design
Context
Tea & dessert identity
Packaging, apparel & accessories
Packaging, apparel & accessories
Storefront & signage
Storefront & signage
01 / THE IDENTITY

Made to be recognized.

Rounded typography, a sleeping bear and a bright two-color palette give the identity its own familiar face.

Original wordmark, characters & icon system
Original wordmark, characters & icon system

Brand colors

From the original wordmark

  • Floating Blue

    #0054B8

    RGB 0 / 84 / 184

  • Candy Pink

    #FCB3D1

    RGB 252 / 179 / 209

Menu & printed applications
Menu & printed applications
The identity in use
The identity in use
Keep looking / Next project (02)

Devil Supply

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